Mac ānā Cheese
Approached by director and good friend Conor Finnegan, I was asked to create this 15-second spot, one of six videos for Mac 'n' Cheese's 2022 campaign. The assignment was tricker than usual as it was 15 seconds of hand-drawn lip-synched animation that had to live around a stationary noodle. The designs that depicted the voice's anxieties were to be tiny in size but quickly read.